Builders Page

Builder Designed. Cribbed Streamlined.

A Better Way to Sell New Construction

Sell professionally.
Connect directly with buyers.
Keep the value you've created.

Schedule a Demo
New-construction homes in a residential community
Professional
Photography
Floor
Plans
360°
Virtual Tour
Builder-Branded
Signage
Buyers Contact
Your Team
Document
Workflow
BUILT FOR BUYERS

A Better Experience
for Today's Homebuyers

Give buyers everything they need in one place. Beautiful listings, direct communication with your team, easy showing requests, and the ability to make offers, all inside their own home portal.

  • Ask Questions

    Buyers send messages directly to your team and get answers fast.

  • Schedule Showings

    Buyers choose a time that works best and request appointments instantly.

  • Make an Offer

    Buyers submit their best offer online, quickly, securely, and directly.

Cribbed listing page with photos, showing requests, and offer options
One Place for Every Home

Manage Every Listing in One Place

From creating professional listings to managing inventory and details, everything your team needs from pre-listing through contract.

Cribbed listing builder with step by step listing tasks

Listing Builder

Easily request your professional photography and installed signage.

Cribbed property details form with style, price, and county fields

Listing Dashboard

Property details auto-populate to give you a head start, with AI-assisted tools to help write your listing.

Cribbed My Listings panel showing published and paid listings

Listings Stay Separate

Each property has its own dedicated dashboard, keeping all details organized.

Your Buyers Are Your Customers

Most businesses build direct relationships with their customers. Homebuilding is one of the few industries where it's standard practice to place an intermediary between you and the people buying your product while paying someone else to strengthen their brand instead of yours.

Your buyers aren't just purchasing a home. They're choosing your company, your craftsmanship, and your reputation. Every interaction is an opportunity to build customer relationships that lead to future renovations, referrals, repeat business, and a stronger brand.

Cribbed helps builders professionally showcase their homes, connect buyers directly with their team, and replace the traditional intermediary while keeping your brand, not someone else's, at the center of the buying experience.

The Real Cost of Selling

The Enormous Expense That Doesn't Add a Thing to the Home

Builders negotiate every expense that goes into a home because every dollar matters - from the foundation and framing to the windows, cabinets, flooring, and finishes.

Yet one of the largest expenses isn't part of the home at all.

It's the 6% of the home's value traditionally lost to commissions.

Unlike construction costs, which can only be reduced, this expense can be eliminated entirely - allowing you to retain more of the value you've created.

The Math Builders Care About

$500,000
%
Typical Agent Fees
$30,000
At 6% commission
Cribbed Package
$3,995
Silver Package
Your Savings
$26,005

Where Would You Rather See That Money Go?

See how much more you keep when you sell your homes directly.

Fund Your
Next Hire Put commission savings toward payroll instead of a listing fee.
Reward
Your Team Increase compensation, hire when the time is right, or invest in your people.
Keep More of
What You Earn Keep more of the profit you've earned instead of paying commissions.
Upgrade Your
Tools & Equipment Invest in equipment and technology that improves efficiency and quality.
Strengthen Your
Bottom Line Build a stronger, more profitable business for the long term.

Results are estimates only. Actual savings may vary based on market and transaction details.

Your Brand. Your Buyers. Your Control.

Everything a builder needs. Nothing they don't.

Professionally Showcase Every Home

Professional photography, floor plans, 360° virtual tours, professionally installed builder-branded signage, and luxury marketing upgrades - everything you need to present every home at its best.

Buyers Contact Your Team Directly

Buyers contact your sales team directly to ask questions and request appointments. No intermediaries, no handoffs, and no barriers between your company and the people buying your homes.

Every Home, Organized

Whether you're selling one home or one thousand, every listing has its own dashboard with pricing, availability, buyer inquiries, appointment requests, disclosures, and documents - keeping every home organized, separate, and easy to manage.

Heidi Laros, Founder and CEO of Cribbed
Heidi LarosFounder & CEO
DESIGNED FOR THE WAY BUILDERS SELL.

I spent the first 15 years of my career helping companies build and market trusted brands, and the next 15 applying those same principles to buying and selling real estate.

Over time, I realized buyers and sellers were already doing most of the work themselves. I also saw builders paying someone else to stand between them and their customers - strengthening someone else's brand instead of their own.

I created Cribbed because I believe builders should professionally showcase their homes, build direct relationships with buyers, and keep more of the value they've created.

I'd love the opportunity to learn about your business, understand your sales process, and explore how Cribbed can help keep your brand - not someone else's - at the center of every home you sell.

Ready to Modernize New Home Sales?

Ready to Sell More Homes
and Keep More of the Value You Created?

Schedule a personalized demo and see how Cribbed helps builders market homes professionally, connect directly with buyers, and keep more of every sale.

Schedule a Demo

Contact Us

833-856-2343